Think of us as your right-hand for everything travel. Similar to your family doctor who refers you to an expert specialist if and when he/she can’t properly asses or fix you. We custom-plan and book every detail of each of your trips with a designated geographical/topical expert. The oversight we provide is deeply relevant to you so that your experience is exactly what you seek.

Within the same three to five years you may rent a villa in Italy, go skiing in Vail, bike through Napa and Sonoma wine country, learn how to surf in Costa Rica, charter a sailboat in Greece or combine a Peru and Galapagos excursion.

No one expert exists for all of the above. SFiles is an expert of experts and becomes an expert on you and your family: our client.

SFiles is not a travel agency. We prefer to start a non-transactional relationship with you. Since we plan on doing this our whole lives, we hope to service you your whole life. We like to delve deep by asking the right questions to “get you”, your tastes, your needs, what you love and yearn to experience.

Let us blueprint your travel dreams and desires per 3-5 year life stages of your family; trips that also sync with your personal schedule and commitments as well as other endeavors. Allow us to maximize your time and minimize your research frustrations. SFiles eliminates your risk of making the wrong choice.

Our clients never have to repeat their needs and tastes nor re-send travel and payment accounts/documents. We ensure your time and money are being well-spent, not stupidly spent.

Our other core values include:
High acumen. Brutally honest. No nonsense. Efficient. Detail-oriented. Sophisticated but not snobby. Snafus and hiccups are pre-anticipated and solved for because we both have traveled the way you do for over 25 years!

Who are we?

I have been keen to find the best and leave the rest since my late teens. “Best” is not necessarily luxury nor is it unnecessarily expensive.  Pleasurable, a real un-plug, an eye-opener and worth your time and your money …we hone in on exactly what’s right for you for each trip depending on who you’re traveling with and how long you are going for.

In 2006, my passion bore a hot brand that sold to a global media company years later. This led me to launch another concept, which sold to a global travel business in 2014. I then got to see first-hand what I knew for years was missing in the high-end travel planning sector…

Too much choice, too much noise, mediocrity amongst sites, apps and unknown web reviews and luxury magazine articles … travel agents and credit card “concierges”, who are employees of large companies that can’t possibly do right by you while at the same time meeting their bottom line and partnership obligations.

SFiles expert partners live and work all over the world.

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